Ad Age asked top creatives across the industry to predict which ideas and campaigns are most likely to take home Lions.

Brands don’t need to be in the horror or entertainment business to borrow successful marketing ideas from “Backrooms” and “Obsession.”

Whalar’s parent company, Whalar Group, will continue to operate independently.

CMOs must reclaim their role as enterprise growth leaders by connecting marketing to business outcomes, proving impact, and embracing AI and analytics.

As long-form storytelling reminds us, attention is not the same thing as connection.

Audemars Piguet’s Swatch collaboration may boost hype but risks devaluing 150 years of brand heritage and long-term desirability.